Sarah left in March. Her CRM license is still active. Her project management seat is still assigned. Her marketing automation login still exists. Sarah has been gone for eight months.

Every time something important happens, someone has to spend hours or days reassembling a picture that should already exist. Most mid-market companies have done this work four or five times in the last decade. They just do not have anything to show for it.

Before the vendor demo. Before the business case. Before anyone starts talking about price. Someone should have asked: what problem are we actually solving, and how will we know if we solved it? Who in the organization will be affected and have they had any input? What does the contract look like if this does not work? What are we not seeing?